People seek care from organizations they trust.
INW Creative builds the word of mouth infrastructure that helps behavioral health and healthcare organizations become the ones their communities turn to when it matters most.
“Building word of mouth infrastructure that grows behavioral health organizations and connects more people to the care they need - because those two goals are inextricably linked.”
2M+
IMPRESSIONS
ANNUAL IMPRESSIONS GENERATED THROUGH WORD OF MOUTH CONTENT
REACH + AWARENESS
22%
WORD OF MOUTH CONTENT MAKES UP A QUARTER OF ANNUAL REACH
ENGAGEMENT
+81%
STORYTELLING AD COLLABORATION INCREASES ENGAGEMENT RATE
ORGANIZATIONS SUPPORTED
Eating Recovery Center | Pathlight Mood & Anxiety Center | Project HEAL | ICANotes Behavioral Health Software | MedTran Spokane
Organizations that know how to turn trust into an infrastructure are seeing their return on investment.
TRUST AS AN INFRASTRUCTURE
Every behavioral health organization knows what word of mouth is, maybe they even count it as a source of referrals, but they treat it as fully organic and let outreach and digital marketing do the heavy lifting.
What if word of mouth did the heavy lifting instead?
Word of mouth infrastructure is the coordinated set of programs, relationships, pathways, and strategies that makes an organization's trust visible, consistent, and actionable across their entire ecosystem that informs and supports all other marketing efforts.
Infrastructure creates trust.
Systems that stay connected to community bring others in.
Families who feel genuinely supported and become advocates. Community partners who refer because the relationship is real. Stories told by people with lived experience that let someone see themselves in the care being offered and think — maybe that's for me.
Everything is connected, coordinated, and compounding.
That is the entire point. The alumni program informs the content strategy. The family programming feeds the referral network. The lived experience storytelling surfaces what the community education series should address next. Each piece makes every other piece more effective, and the system compounds over time.
People who find an organization through a trusted voice arrive differently.
More ready. Less ambivalent. They stay longer, convert more, and refer others.
These are not just marketing outcomes. They are organizational outcomes. The infrastructure that produces them sits underneath everything else an organization does, and it makes all efforts more effective.
"Kaylee is a rare combination of strategist and visionary — able to see the big picture while simultaneously executing with incredible attention to detail. She consistently delivered results that exceeded expectations. What truly sets her apart is her collaborative and relational leadership style. She builds trust quickly, elevates the people around her, and leads with confidence, empathy, and purpose."
ELEANOR PIKE, MARKETING DIRECTOR - EATING RECOVERY CENTER AND PATHLIGHT MOOD & ANXIETY CENTER
HOW WE WORK TOGETHER
3 ways to bring word of mouth infrastructure into your organization.
Every engagement begins with a conversation about where you are and what you need. From there, the scope is shaped around your organization's readiness, timeline, and goals.
ENTRY POINT
Consulting
30-90 Days
For organizations that want to understand what's possible. Brings deep field knowledge and an understanding of the community and cultural landscape your organization lives inside, and delivers specific, actionable steps toward building a word of mouth infrastructure you can begin implementing on your own.
The right starting place for leaders who are early in their thinking or need to build internal buy-in before committing to something larger.
BUILDING SOMETHING SPECIFIC
Project Based
90 - 365 Days
For organizations ready to build. A community program. A family education series. A social and influencer strategy. A referral network. A public health campaign that places your organization inside a larger conversation and opens referral pathways traditional marketing never reaches. Delivers something tangible, tested, and ready to use.
A path to proof of concept for word of mouth infrastructure — and a natural pathway to ongoing fractional leadership.
ONGOING PARTNERSHIP
Fractional Leadership
Annual, Renewable
For organizations ready for an embedded, ongoing strategic presence. Senior level word of mouth strategy, program development, and marketing leadership at roughly 40 to 60% of the cost of a full time hire — with none of the overhead of onboarding, benefits, or long term obligation. Someone already proven, already with a plan, already creating results.
Evaluated for extension each year based on results and continued need.
WHO LEADS THIS WORK
Kaylee Kron, LMWS MS
Clinician | Community growth strategist | Marketing leader
Clinical credibility inside every strategy.
An LMSW who speaks the language of clinical teams and holds clinical integrity as non-negotiable even in commercial contexts. Strategy your clinical staff will trust and your leadership will be proud of.
Built from inside behavioral health.
INW Creative is not a generalist agency. Every methodology was developed inside behavioral health organizations, in hospice teams, in eating disorder treatment, in national nonprofit ecosystems. The field knowledge is not borrowed.
Health equity is at the center.
A track record of building strategy that reaches the people most often failed by existing systems, with particular experience serving BIPOC communities, LGBTQ+ individuals, and people facing structural barriers to care.
Infrastructure that outlasts the engagement.
The goal is never a single activation. It is systems, programs, and relationships your organization owns, that continue generating trust long after the contract ends.