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Let's Make Compassion Your Winning Strategy.
Yes, really.
People do not seek out behavioral health support in calm moments. They arrive during crisis, grief, and overwhelm, often with little energy to compare options or interpret marketing messages.
In a landscape where search results and ads can be bought, it is not always clear which organizations are truly safe or aligned. This is where word of mouth matters most. Long before someone clicks a website, they are asking a simpler question: Who can I trust?
Awareness alone does not drive action. Trust does.
Organizations grounded in strong relationships and real experiences are the ones people move toward when it matters most.
Building a word-of-mouth strategy requires more than tactics. It requires a people-first approach and a real understanding of how decisions are made under stress.
This is the lens Kaylee brings to her work as a grief counselor turned marketing strategist.
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What Does Word-of-Mouth Marketing Look Like?
It looks like trust being reinforced at every point where someone is deciding whether to reach out. When word of mouth is supported intentionally, growth follows without needing to rely on louder marketing.
Building a Network of Community Partners
Developing and maintaining relationships with clinicians, nonprofits, and community organizations who feel confident referring people to your care because they trust the experience that follows.
Influencer + Lived Experience Storytelling
Working with lived-experience voices and creators in ways that are thoughtful, supported, and ethical, so shared stories build credibility without pressure or exploitation.
Community Building Social Media Presence
Using social platforms to reflect real understanding, consistency, and accessibility, rather than polished messaging that feels inauthentic.
Engaging Alumni in Intentional Aftercare Supports
Creating clear, supportive ways for alumni to stay connected, share experiences when appropriate, and help normalize care for others considering treatment.
Let's Think Through Word-of-Mouth Together.
Pick My Brain | $150 | 60 Minutes
Most organizations already have some form of word of mouth in motion. Referrals are happening. Relationships exist. People talk about their experiences.
The question is usually not whether word of mouth matters, but how to understand what is already working and where a little intention could make things steadier or clearer.
A one-hour Pick My Brain conversation is available for organizations who want space to think this through.
It’s a straightforward, no obligation, conversation. Ask questions. Share what you’re seeing. Get perspective from someone who works in this space every day.